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Research Brief: Mobile’s Role in Precision-Targeted Shopping

Walk through any shopping mall and you’ll find a large number of shoppers using their mobile devices. While it’s possible they’re texting or playing a round of Candy Crush, it is more likely they’re viewing a retail store’s page on the mall’s website, looking for deals or product information. It may seem counterintuitive to say that online viewing has had a positive impact on on-premise shopping, but in this research brief, PlaceWise Media explains mobile’s influence on on-premise purchase behavior.

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