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White Paper: Mind the Google!

Since 2012, we have seen the rise of the Google Knowledge Graph, where search results coming from plain language questions like "What time does City Shopping Center close today?" are answered directly, often in an Info Panel at the top of any search results page. An unfortunate consequence of the Info Panel's meeting the immediate needs of the shopper is a decrease in traffic from users seeking specific information and a lost opportunity to upsell or cross sell. For a deeper understanding of this issue and PlaceWise's approach to optimize web presence in the face of this new reality, read COO John Dee's white paper.

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