WorldWise Web

Stuff we think is relevant, related or random.

DDM Successfully Promotes Taye Diggs Book Signing for The Mall at Stonecrest

The client wanted to promote the October 24, 2015 appearance and book signing of actor and author Taye Diggs, with illustrator Shane W. Evans, on the release of his new children’s book, MIXED ME, at the Mall at Stonecrest, in a way that would cost-effectively reach the most likely online audience.

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Marketers: Are You Master of Your Domain?

As marketers, we love control. But control was a heck of a lot easier to come by back before digital media enabled consumers to call their own shots. As sharing elements of control between marketer and consumer is now our reality, marketing effectively to today’s shopper calls for a thoughtful digital-first strategy in order to drive conversions.

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