WorldWise Web

Stuff we think is relevant, related or random.

Pokémon Go Shoppers: A Checklist to Catch ‘Em All…

With the Pokémon Go craze in full swing, now is the time for retailers and shopping centers to start playing the game as well. As you’ve likely already heard, Pokémon Go players have been flocking to centers, malls, and retail storefronts over the past couple of weeks, causing foot traffic to skyrocket. While these gamers fervently attempt to catch Pokémon, retail locations are now also joining in on the hunt – but instead of trying to catch Pikachu at all costs, their goal is to catch new customers and shoppers…

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Pokémon Go and the Brave New World of Digital Engagement

No doubt you’ve noticed the explosion of Pokémon, a new mobile app that has Millennials emerging from their bedrooms and venturing into the real world in search of Pokémon characters. What you may not know is that shopping malls along with churches, parks and other public landmarks are ground zero for Pokémon players looking to increase their ranking and compete against one another. More on that later…

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