Consumer-centric Shoptopia Leverages Online Research with Mobile and Location Technologies to Drive Offline Purchases
Visit PlaceWise Media at RECon 2013, May 19-22 at the Las Vegas Convention Center in
booth C10-Union Street in the Leasing Mall
DENVER and LAS VEGAS; May 21, 2013 – PlaceWise Media today announced the availability of
Shoptopia®, a location-based shopping companion that leverages online and mobile technologies to deliver highly targeted shopper marketing and consumer engagement opportunities for shopping centers, retailers and brands.
Shoptopia delivers retail deals, product and content through an online portal and mobile shopping companion app. The service filters products, retailers and promotions based on shopper preference and location to deliver personalized content and facilitate online research, shopping trip planning and in-store purchases.
A Nielsen study of PlaceWise Media’s mall network shows that 63 percent use online and mobile devices to plan or enhance their shopping mall trips ahead of time. Forty percent of those shoppers visit the mall that same day, and 94 percent visit the mall within one week.
“Reaching shoppers while they research a purchase or plan a shopping trip is a ripe opportunity for shopper marketers,” said John Dee, PlaceWise Media president. “Mobile is influencing where to buy, what to buy and even how much people are spending. It’s essential that retailers have as many integrated options for their shoppers as possible.”
Specific to mobile shopping, Google issued the
results of a study earlier this month citing that 62 percent of smartphone users use their device to shop at least once a month, 17 percent use their smartphone to shop once a week, and 84 percent use their smartphones to help with shopping while in the store.
To meet the needs of today’s tech-savvy shopper,
Shoptopia uses consumer preferences and location filters to deliver relevant product and retailer information from a database of millions. Every mall retailer in America has a default presence on Shoptopia with basic information such as physical address, phone numbers and hours of operation, but retailers and shopping centers can claim their Shoptopia Storefront to manage the shopper’s experience with their brand.
“Search engines like Google and social mediums such as Facebook, Twitter and Pinterest have all been retrofitted to facilitate some kind of shopping and shopper marketing,” added Dee. “Shoptopia is built expressly for shopping;
Shoptopia members are members for one reason and one reason only: shopping. There is no better way to be present on the virtual path to purchase.”
Shoptopia offers hyper-targeted marketing options through mobile (SMS, text, app placement), social, online and email placements.
Shoptopia is available as a free download in the iTunes app store. A free download for the Android platform will be available later this year. Shoptopia can also be found at
www.shoptopia.com. For more information visit www.placewise.com. For thought leadership on the growing concept of waste-free advertising, visit
www.wastefreeadvertising.com.
About PlaceWise Media
PlaceWise Media leverages the latest technologies to help retailers, shopping centers and brands effectively reach their target audience with relevant and timely product information, trends and promotions. Its mall-media network provides multi-platform digital marketing services to more than 300 shopping malls in 75 markets across North America, with more than 5 million total monthly visitors. PlaceWise Media also operates the location-based digital shopping companion, Shoptopia® (www.shoptopia.com), available to consumers nationwide. PlaceWise Media is based in Denver, Colorado. For more information, visit
www.placewise.com.
We are delighted to announce the launch of Shoptopia®, an online digital shopping companion that filters products, retailers and promotions to deliver the most personalized, timely and relevant shopping information and deals based on a consumer’s search criteria and location.