PlaceWise just launched its first seasonal branded promotion on the Shoptopia Network. Back to School 2012 features shopper contests, unique back to school content to help shoppers understand what this year’s must have items are, as well as a charity relationship with DonorsChoose.org. Contests include “New Year, New You Makeover”, “Back to School Haul at the Mall” and an on-premise QR Scan Jam that rewards shoppers who visit the mall and scan with an entry into a sweepstakes. Check out some of the recent applicants from a few of our malls: Antelope Valley Mall, SuperMall and Oakland Mall.

We’re most proud of our relationship with DonorsChoose.org – an online non profit that allows local school teachers to post classroom needs that donors can fulfill online. We’ve set this up so that local school needs appear in each shopping center so that donors can help out local schools. We love this! With close to 60 shopping centers participating in Back to School 2012, we are excited to engage many shoppers and put lots of charitable donations into local classrooms around the country.

Look forward to future seasonal programs this fall for Fall Into Fashion and Holiday 2012.