As you are all aware, Facebook will change their settings and functionality without notice. Most recently, the Facebook API sharing components were altered, forcing us to redevelop our Promotions Application. Ughhhh! And though our newly developed Promotions Application is now more stable than ever, at the end of the day, we are all at the mercy of the Facebook development environment and must be flexible when sudden changes occur.
Below are a few strategies to help us all stay on top of this ever-changing industry:
1. Even though it’s “free,” planning and budgeting are still important:While many of us are still enjoying all that summer has to offer, the holiday season is just around the corner and it’s never to early to be prepared. Both Facebook and Twitter can offer some great marketing solutions to get the word out in unique ways. However, we all know how finicky these platforms can be and how applications can change on a whim. It’s always a good idea to discuss your concepts and programs with your account representatives as early as possible in order to help us all stay ahead of the curve. Placewise prides itself at being top of the class in all subject Social Media, but sometimes things just aren’t in our abilities to control.
So help us help you and ask about our Promotions Applications and how to run Social Media programs through legal channels. Sometimes these projects can take a while to plan and integrate properly so timelines and budgets may vary.
2. Do some Research:
Don’t worry, we aren’t suggesting a day in the library, but If there’s an idea you have or a creative project you would like to implement through your Facebook or Twitter page, chances are there are other companies out there who have already figured out a clever way to do similar programs. Usually there’s no need to reinvent the wheel when it comes to Social Media. Plus, we’ve heard copying someone can be a form a flattery…
3. Follow some creative leaders:There are lots of forums and blogs out there preaching best practices, cutting edge ideas, and general good sense for marketers using Social Media as a platform. Here are a few great ones to keep an eye on if you need some inspiration: