• Compared with all US adults on average, Hispanics are more likely to shop frequently and buy impulsively.
• Hispanics are attuned especially to brands/brand names.
• Los Angeles County is home to the largest U.S. Hispanic population. (Our network penetration is highest in California.)
• The Hispanic Market uses and buys smartphones to a higher degree than any other media audience.
• The Hispanic Market’s use of mobile to access the Internet is 12% greater than general population.
• The Hispanic market demonstrates a greater enthusiasm and trust in the Internet and digital media than the general population.
• Hispanics go online for information and socialization.
• The Internet informs the purchase process among Hispanics to a greater degree than among the general population. 57% of Hispanics always go online to research purchase decisions.
• As both offline and online media targets, Hispanics are much younger than the general population. They have larger households and younger children. 46% of Hispanics online are under 35 years old, compared to 28% of the US internet population.
• Almost one-third of Hispanics who use social media automatically tag their location, and a quarter use check-in services (vs. 10% and 7% of
  Caucasians.)

Hispanic Shoppers are enthused and in sync with integrated media