The Most Popular Sales & Deals Across Our Network & Why
We publish hundreds of deals a week throughout our network, and we are constantly on the lookout for the deals and sales that are the most popular with traffic, clicks and shares. Sometimes a deal or sale is popular because it is simply one awesome discount, but often we find deals or sales have more traffic based on the kind of offering that they are. From sale items, to markdowns, not all sales or deals are equal. Let’s explore the most popular sale and deal offerings across our network, and what makes them work.
50% Off, BOGO, Giveaways, & Free Gift Offerings
Sales and deal offerings that are 50% Off, By One Get One (BOGO), Giveaways, and Free Gift offerings continue to be the highest performing deals throughout our network. Shoppers are able to understand the benefit of the offering at one glance, and are more likely to click to learn more.
In regard to BOGO, who doesn’t like to get a second product for FREE just for buying the first one? This type of deal is great for not only getting a shopper’s attention, but getting them into a store, where they will probably purchase more than just the sale item. From a retailers point of view, this type of deal offers the opportunity to potentially gain a new customer all together.
BOGOs, 50% off, Giveaways and Free Gift deals perform well because of the positive reinforcement. Compare this to certain deals that leave the shopper questioning the intentions. For example, the following headline, “20% Off All Winter Sweaters!” Although a potential great offering, to a shopper this type of deal may appear like the retailer is trying to get rid of the sweaters that are not selling.
Whatever your offering is, make sure that your headline not only catches the attention of the shoppers, but creates excitement and screams “bragging rights!” Because we all know someone who loves to brag about the sale items they got last weekend…And they are finding those deals somehow, right?
Here at PlaceWise, we understand the importance of providing shoppers with access to the freshest deals and sales available at their shopping centers. Unless you go slightly above and beyond the call of duty when publishing deals from your center, they might be overlooked. How to Publish Successful Deals & Sales Online is where you can learn how you can take your center’s published deals from good to great.
50% Off, BOGO, Giveaways, & Free Gift Offerings
Sales and deal offerings that are 50% Off, By One Get One (BOGO), Giveaways, and Free Gift offerings continue to be the highest performing deals throughout our network. Shoppers are able to understand the benefit of the offering at one glance, and are more likely to click to learn more.
In regard to BOGO, who doesn’t like to get a second product for FREE just for buying the first one? This type of deal is great for not only getting a shopper’s attention, but getting them into a store, where they will probably purchase more than just the sale item. From a retailers point of view, this type of deal offers the opportunity to potentially gain a new customer all together.
BOGOs, 50% off, Giveaways and Free Gift deals perform well because of the positive reinforcement. Compare this to certain deals that leave the shopper questioning the intentions. For example, the following headline, “20% Off All Winter Sweaters!” Although a potential great offering, to a shopper this type of deal may appear like the retailer is trying to get rid of the sweaters that are not selling.
Whatever your offering is, make sure that your headline not only catches the attention of the shoppers, but creates excitement and screams “bragging rights!” Because we all know someone who loves to brag about the sale items they got last weekend…And they are finding those deals somehow, right?
Here at PlaceWise, we understand the importance of providing shoppers with access to the freshest deals and sales available at their shopping centers. Unless you go slightly above and beyond the call of duty when publishing deals from your center, they might be overlooked. How to Publish Successful Deals & Sales Online is where you can learn how you can take your center’s published deals from good to great.
Author Profile: Ally Thiac is PlaceWise’s Retail Marketing Manager ally.thiac@placewise.com | 303.296.2413