Name: Matthew Reinbold

Official Title: Senior Applications Engineer

But this Title Sounds Cooler: Albino Tatanka of Multi-Platform Pwnage

In 140 characters, what do you do at PlaceWise? Develop application programming interfaces (APIs) for Placewise’s deal, editorial, and other awesome content; be it for mobile or 3rd party.

How do you get to work in the morning? Commute on the bus – or, as I like to call it, the Happy Funtime Alloy Tube of Random Arrival!

What is the most enjoyable part of your job? Working with APIs mean I’m often integrating with great partners: other developers that are extending our digital hootenanny into new directions. Seeing how they create exciting experiences with a basic set of building blocks is super double-dip with sprinkles to me.

Name a goal you have for the week? We’re in the process of incorporating community non-profits into our editorial and sponsorship programming. Its a tremendous amount of work to do with a quick turnaround. However, when you see the good work these organizations do, it is incredibly edifying.

What’s for lunch today? The hopes and fears of a digital generation. And a turkey sandwich. Yum.

If you knew then, what you know now, what piece of advice would you give yourself? If I could address my college self I’d say (1) Billy Idol is not a hair role-model and (2) a career is a marathon, not a sprint. Being awesome is more about the culmination of the little things you do day in and day out than it is the splashy, high-profile, occasional things people reward you for.

What did you want to be when you grew up? An astronaut. Then I found out they didn’t issue ray guns. Or job security. And I don’t look good in an aluminum foil onesie.

What do you want to be when you grow up? A genre-bending writer. There simply aren’t enough bodice-ripping fictionalized stories of early polka music for my taste.