How to Reach Shopping Center Customers Through Sponsorships

March 29, 2012 By Marisa Martin

Advertisers are constantly looking for new and improved ways to reach and engage their target consumers. Placewise Media is very excited to be presenting advertisers with a new and effective way to reach shoppers through the Shoptopia Network.

The Shoptopia Network is the first integrated digital media network built around shopping centers, focusing on the shoppers who frequent them. Advertisers are getting very excited to utilize the online, social, and mobile elements of the network to talk to shopping center customers. Kay Jewelers, Sony Music, MTV, and WE tv have already participated in pilot programs to reach our unique audience of avid shoppers across the national footprint.

Each advertiser program is fully integrated and allows brands and retailers to interact with shoppers through every media venue that is part of the shopping experience. Advertisers can speak to shoppers across all of the Shoptopia touch points:

Online- The online touch point includes opportunities for online advertising (including static, rich media, and premium options) within the email program (with both content based and deal driven options) and branded content integration.

Mobile-The mobile touch point includes opportunities to reach shoppers through the mobile web, mobile applications, and our SMS platform. We also have location based services and geo-fencing capabilities.

Social- Through the social media touch point, shoppers can have direct conversations with brands through sponsored Facebook and Twitter posts, sponsored Facebook applications via YouTube and through social sharing and community participation programs.

On-Premise-While every program may not have an on-premise element, this touch point provides opportunities to explore pop-up retail, experiential venues and event sponsorships.

The PlaceWise sales team is having great conversations with national advertisers, and are very energized by the enthusiasm that they are receiving from the advertising community.

In addition to all of the national advertiser activity, we are in the process of rolling out Shoptopia local marketing programs, which will allow local advertisers to take advantage of all of the Shoptopia touch points. This program is tailored to on-premise marketing managers and specialty leasing teams, and will assist them in generating opportunities for local revenue while creating additional value in existing programs. If you choose to participate in the local marketing program, you will have the support of PlaceWise behind you as you sell programs to local advertisers and specialty/permanent shopping center tenants.

Author Profile: Marisa Martin is PlaceWise’s Director of Market Development marisa@placewise.com | 720.881. 6944

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