In late November, we were excited to launch our first integrated digital and on-premise sponsored campaign for Verizon Wireless. The campaign supported the launch of the Nokia Lumia 822, a Verizon exclusive smartphone using the Windows 8 platform, and ran at 26 of our network center locations. The campaign was very successful in engaging the Shoptopia Network audience with the Verizon brand both on and offline. Verizon utilized all of the available easements for the digital portion of the campaign. On both online and mobile web home and secondary pages, PlaceWise placed animated advertising that encouraged shoppers to click the ad to learn more about the Nokia Lumia 822. In addition, Verizon ads were placed in the weekly emails during the duration of the program. The emails also featured custom branded content that was written specifically around the campaign and covered topics such as how to capture the best smartphone photo during a Santa visit to which apps are the most entertaining for children during holiday travel. Lastly, Verizon reached out to shoppers through Facebook by sharing tips about how the Nokia Lumia 822 could enhance the holiday season. As a compliment to the digital campaign, Verizon selected 10 shopping centers in key markets to host a “Cookies with Santa” events for Verizon customers. Each of the participating centers hosted an exclusive event that allowed shoppers to meet with Santa in a small group environment. Attendance was driven by a text to local Verizon customers and was also supported with “Cookies with Santa” digital media campaigns. All of the event information and RSVP forms were hosted on the local center sites. As a part of the sponsorship of the event, Verizon signage was placed throughout each of the center’s Santa sets during the busy holiday shopping season. Verizon was very excited have played a part in a popular holiday tradition- the Santa visit. We are currently speaking to many clients that are excited about opportunities on the Shoptopia Network and we look forward to bringing more exciting sponsor opportunities to our shopping center partners in 2013.