PleaseWise Media publishes hundreds of deals a week throughout our network, and Ally Thiac, the Retail Marketing Manager, has the inside track on what makes a deal successful. The web is cluttered with deals and sales, so it comes as no surprise that unless you go slightly above and beyond the call of duty when publishing deals from your center, they can be easily overlooked. Ally Thiac provides feedback on how you can take your center’s published deals from good to great.
What do you think catches the attention of the reader first with a deal?
Having a captivating image always helps to get the attention of the reader, and brings them in to wonder what the event is about. Events that focus on an image always perform better and get the best results.
It’s also important to have a clear call to action that is visible and to the point.
What do you try to stay away from when creating a deal?
Too much text can definitely turn the reader off. If the message can’t be quickly scanned, then you’ve failed. Stay away from fine print as well.
The purpose of an event is to catch the attention of the reader and make them feel they are missing out on something that they should be apart of.
Hint: Phrases like “While Supplies Last” do really well because there is a sense of urgency with them.
Do you think it’s important to have catchy phrases included in an deal?
Actually those types of sayings are best left for email marketing subject lines, where you are trying to get the reader to actually open the message.
When publishing a deal, it’s best to leave the message as clear and straight forward as possible.
Are there any types of deals that typically perform best?
Recently we have seen that the food related events (Subway and Starbucks for example) have been performing really well. I think mainly because we haven’t had many of theses types of deals in the past, and they are new and different.
Hint:The lesson here is to keep the deals fresh and exciting with new offerings.
GOOD EXAMPLE:
This is a good example of a deal because you can quickly scan to see what the deal is about without having to read much text. Also notice that the deal is highlighted: free scarf, to capture the readers attention immediately.The call of action and sense of urgency are simply stated While Supplies Last. This makes your reader know that the deal is first come first serve and they are missing out if they don’t act now.
Keeping the message short and sweet is key in the success of any deal. Make sure your audience understands what the take away message is, and what they need to do to take advantage of the opportunity.
Check
HERE to view past deals on
Shoptopia.com
Author Profile:
Ally Thiac is PlaceWise’s Retail Marketing Manager
ally.thiac@placewise.com | 303.296.2413
In late November, we were excited to launch our first integrated digital and on-premise sponsored campaign for Verizon Wireless. The campaign supported the launch of the Nokia Lumia 822, a Verizon exclusive smartphone using the Windows 8 platform, and ran at 26 of our network center locations. The campaign was very successful in engaging the Shoptopia Network audience with the Verizon brand both on and offline.
Verizon utilized all of the available easements for the digital portion of the campaign. On both online and mobile web home and secondary pages, PlaceWise placed animated advertising that encouraged shoppers to click the ad to learn more about the Nokia Lumia 822. In addition, Verizon ads were placed in the weekly emails during the duration of the program. The emails also featured custom branded content that was written specifically around the campaign and covered topics such as how to capture the best smartphone photo during a Santa visit to which apps are the most entertaining for children during holiday travel. Lastly, Verizon reached out to shoppers through Facebook by sharing tips about how the Nokia Lumia 822 could enhance the holiday season.
As a compliment to the digital campaign, Verizon selected 10 shopping centers in key markets to host a “Cookies with Santa” events for Verizon customers. Each of the participating centers hosted an exclusive event that allowed shoppers to meet with Santa in a small group environment. Attendance was driven by a text to local Verizon customers and was also supported with “Cookies with Santa” digital media campaigns. All of the event information and RSVP forms were hosted on the local center sites. As a part of the sponsorship of the event, Verizon signage was placed throughout each of the center’s Santa sets during the busy holiday shopping season. Verizon was very excited have played a part in a popular holiday tradition- the Santa visit.
We are currently speaking to many clients that are excited about opportunities on the Shoptopia Network and we look forward to bringing more exciting sponsor opportunities to our shopping center partners in 2013.