PlaceWise Media is excited to highlight our two recently rebranded eblast communications provided to our Mall Network partners, The Scoop and Now Trending.
Each week our editors carefully go through thousands of offerings. We are then able to select the best sale or deal from our retailer network that we pass along to our centers’ email subscribers. The Scoop eblast highlights one selected retailer’s sale or deal at our centers and is paired with featured articles that compliments the chosen sale or deal. The Scoop eblast provides our centers the ability to keep their shoppers in-the-know with what they should “Scoop” up before it’s too late!
The Now Trending eblast (Formerly The Encore) is an alternative communication vehicle delivered to center partners instead of The Scoop when the deals chosen for that week’s Scoop do not have that retailer at their mall. Now Trending highlights articles of interest that have been featured on a center’s website, giving them a new opportunity to be viewed by their shoppers. By incorporating these consistent communications vehicles into our center partners’ other customer offerings, their email subscribers will receive either a Scoop or Trending eblast once a week.
Benefits for Our Mall Network Partners:
By taking advantage of these two free eblast services, we are able to offer our Mall Network partners the ability to have a consistent and engaging channel of communication with their mall shoppers.