As originally published by Across Magazine
OSLO, NORWAY - Since Finland’s first shopping center loyalty club app launched in June by Seppä Shopping Centre, results have been better than expected beforehand as close to 10.000 visitors have opted in to the loyalty program.
According to Placewise CCO Kristian Nordtomme; “We did believe in good numbers for Seppä, as we know the mechanisms in place when running a loyalty program like this will be strong towards the consumers. That being said, this is going very well as it’s just a couple of months since the launch.”
“The decision to take on a new program like this, I believe, was a great strategic move by the shopping centre management at Seppä. It’s really paid off for Seppä and we couldn’t be more pleased with the program's success so far.” said Morten Mørken, European Commercial Director at Placewise. “When consumers are directly affected by the economy they’re looking for a deal to increase their buying power”, continued Mørken. “We see in the reports that the tenants already are experiencing increased traffic and sales with customers coming their way redeeming offers and gathering points to spend in the rewards shop”.
Both pre-existing members of the Seppä Shopping Centre loyalty club, and new members have embraced the new app evidenced in the Placewise platform by activities such as the use of offers, earning and redeeming points from the loyalty program, opening and reading newsletters and more.
Marketing Manager Veera Rytkönen is happy with Seppä Shopping Centre’s new website and loyalty app: “Our new website with integrated CMS into the loyalty platform is really intuitive and efficient to work with. I can set up and send all my campaigns and communications, in one place.”
In addition to getting points from their purchases, Seppä Klubi members may earn points for things like opting in, redeeming coupons, clicking links and scanning QR-codes, and, well even just visiting Seppä shopping centre. The Seppä Klubi app also provides shoppers quick and convenient access to the center’s news, events, promotions and other helpful information.
The developer of the Seppä Klubi loyalty application platform is Placewise, which offers digital technology solutions to retail real estate owners and operators around the world.
The free Seppä Klubi application can be downloaded for Free from the Apple App Store and Google Play by those over 18 years old.
ABOUT:
Seppä Shopping Center
Seppä Shopping Center is Central Finland's largest and most successful shopping center. The LEED certified center is 50,000 m2 and is owned by LähiTapiola, a customer owned Finnish Life Insurance group of companies, which serves individual, farm, entrepreneur, business and community customers. LähiTapiola's products and services cover non-life, life and pension insurance as well as investment and saving services.
Seppä Shopping Center
LähiTapiola
Placewise
Placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3 continents, through more than 1 billion digital shopper engagements every year. From the industry's first end to end ecommerce marketplace, to loyalty programs, Placewise offers the only purpose-built solutions for shopping centers, designed to create long lasting digital relationships with shoppers, and unlock the power of retail properties to monetize beyond the square meter. Placewise has offices in Europe, the US, and Asia, and is backed by both venture and PE funds.
Placewise
CONTACT:
Kauppakeskus Seppä
Mikko Seppälä
Shopping Center Director
p. +358 44 723 8832
mikko.seppala@colliers.com
Placewise
Kristian Nordtomme
Chief Commercial Officer
p. +4795073975
kristian.nordtomme@placewise.com