Reopening Your Center

May 1, 2020

Reopening Your Center - A Note From our President

A note from our President, John Dee:

As we all work our way back to what our new normal will be, I wanted to let you know that the team at PlaceWise has been behind the scenes proactively preparing to support the reopening of shopping centers from these COVID-19 related closures, since the day they began. Our teams worked together with customers and providers to find solutions to the new challenges we all face.  Meeting those challenges made us better, more creative, more committed and more prepared for what comes next. Building upon our industry experience, we've developed new capabilities and created content to support the reopening phase, which we offer under the banner of ReEmergence.

Over the past few weeks it's become clear that making good use of your digital infrastructure has never been more important than it will be during your ReEmergence campaign. So as you begin to consider reopening, you will want to make sure you have content and information on re-opening guidelines, timelines, health & safety precautions and clear directory listings that show who is open and how they are operating.

Please reach out and let us know how we can help. We are talking to many centers across the country and our team has seen a very wide range of approaches. Let’s find the right approach for your centers.

We put together a ReEmergence [**Digital Messaging Guide for ReOpening Shopping Centers**]({: target="_blank"}. This guide gets down to the specifics of how to use your website and email to communicate effectively about your reopening efforts, including retail-to-go curbside implementations.

We’ve also added Features and Services to our platform to simplify and promote your ReEmergence:

Job Postings

Enhanced capabilities to feature job listings for retailers who are seeking to restaff their stores.   

Directory Listings

Give shoppers the information they'll be looking for\! Improved to reflect variances in retailers' hours and modes of operation - "open for curbside," "limited capacity," "by appointment," as well as retailers who are not open.

Digital Advertising

Pre-packaged re-opening and curbside campaigns to get the word out to your local community. 

Digital Activity Kits

For centers seeking to deliver digital content during disrupted service, we have a collection of custom digital activation kits that provide kids and families with fun and engaging digital content. Delivered: **[Digital Easter](**.  Up Next: Mother’s Day (see your account team!)

Here’s a few links to COVID related content we have for you:

ReEmergence Webinar Series

First Webinar: Post COVID-19 Strategic Advertising for Shopping Centers* (Watch the recording **[here]({: target="_blank"}.**)

Learn how to use digital display and social media advertising to let your community know who is open at your center.

Restaurant Messaging Guide

Details on how to promote restaurants at your center that are offering takeout, curbside and delivery during stay at home orders.  See the restaurant guide **[here](**.

Additional Information can be found on our Resources page under guides and webinars

When you're preparing to reopen, there are many things you will be considering.

Please consider your digital communications covered!

Stay well!

John Dee

Download the pdf here:
Reopening Your Center