It’s July and if you’re in the shopping center business, that means it’s time to talk Santa! With COVID-19 wreaking havoc across the retail world, it has all shopping centers asking what the Santa experience will look like in 2020.
We’re talking to a few key people in the industry and are happy to share these conversations from our Retail Therapy podcast. We’re calling it the Holiday 2020 Series - short podcast interviews with industry leaders about their take on what the holiday season holds for the industry in 2020.
First stop is John Carter and Evan Wadsworth from Parker 3D, an award-winning creator of high impact interactive experiences.
And while the elves at Parker 3D have been busy with story lines and alternatives for Santa 2020, we learned that there are generally four perspectives out in shopping center land.
Nothing is final and as we all know, things will change between now and November. Hear what Parker 3D has been seeing and how they are moving into this very unique holiday season.
Listen to the full podcast here.