We know that technology in itself does not solve all problems.
We also know that every market in Europe is different. With our European network of Performance Managers, we are able to support all of our clients locally to optimize execution and ROI.
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In Norway since 2000.

Ever since we on boarded our first shopping centre clients in 2004 our focus has remained the same, to help shopping centres convert their physical shoppers into long-lasting digital relationships.

Placewise Europe is based in Oslo, Norway.

World-Leading Results.

Together with our clients, we have been driving the digital transformation of the retail real estate industry in some of the most competitive markets in Europe. Through the optimal combination of strategy, technology and execution our clients have been able to create world-leading results that have a proven and direct impact on their business.

Moving Forward.

Just as technology has progressed and moved forward, so have we. Pushing for new innovations is a part of our DNA, and we are proud to say that our platform The Mall Performance Cloud today is the most advanced data management, marketing automation and loyalty platform made especially for shopping destinations.

Awards &


  • International Council of Shopping Centres (ICSC)
  • Nordic Council of Shopping Centres (NCSC)

Data Protection Trustmark Certification

Data Protection Assured Logo
Placewise Asia Pacific Pte Ltd (formerly named iColumn Pte Ltd) was awarded the Data Protection Trustmark (DPTM) certification on 29 April 2019, making us the 9th company to be awarded the certification since January 2019. This highlights Placewise APAC as being the first CRM company to earn this coveted badge of recognition for accountable and responsible data protection practices. Data protection and cybersecurity has always ranked high on our business objectives. With the DPTM certification, it reinforces our commitment of data accountability to our customers.

Agency of the Year Awards

Local Hero winner in the CRM & Loyalty Marketing Agency of the Year category at the thirteen annual edition of the Agency of the Year Awards.The Agency of the Year Awards, organised by Marketing-Interactive, is designed to measure, reward and recognise Singapore’s top-performing marketing and advertising agencies. All entries were evaluated and judged by a panel of experienced marketers and industry experts.

Loyalty & Engagement Awards

Bronze Award Winner Image
BRONZE winner in the Best Loyalty Programme – Launch /Re-Launch category and Best Loyalty Programme – Lifestyle category at the eighth annual edition of the Loyalty & Engagement  Awards.
The win is for the campaign/project Frasers Makan Master.
The Loyalty & EngagementAwards, organised by MARKETING-INTERACTIVE, honours the best loyalty marketing strategies in South Asia, Southeast Asia and ANZ regions. The show is the first of its kind to recognise marketing works as well as celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers.

Support & Contact.

Mellomila 88
7018 Trondheim, Norway
Contact: Berit Brattbakk
+47 73 60 60 23

P.O. Box 9144 Ilsvika
7428 Trondheim, Norway
+47 73 60 60 23

Universitetsgaten 10
0164 Oslo, Norway
Contact: Berit Brattbakk
+47 73 60 60 23

A shopping center is
a space to connect
with humanity.