Connects the dots
- Consolidate technology under one dashboard.
- Save time working with fewer vendors.
- Discover insights and opportunity through smart data.
The CDP is the heartbeat of the Mall Performance Cloud.
Purpose built for shopping centers, our CDP enables the safe collection of consumer data across all digital touchpoints into a single database. This allows for shopper activation and insights unparalleled in the industry.
The CDP seamlessly integrates with 3rd Party solutions, enabling a complete view of all digital interactions with your customers. It also allows for advanced and comprehensive audience management based on demographic, psychographic and behavioral data.
Engaging your shoppers with digital services is the first step towards truly understanding them, and driving more sales.
With each engagement, information is collected into the Data Management Platform delivering a better understanding and an improved ability to deliver personalized information about your center.
Connecting shoppers with their favorite brands and retailers is the core of a shopping center’s business. Our Tenant Solutions make communicating with and supporting your tenants easier than ever.
Through our mobile app, store managers and owners can participate in center events, upload promotional information and product data, connect with shoppers or communicate directly with center management.
Our Insights & Analytics deliver information about all digital interactions between your center and your shoppers. Mall Performance Cloud reporting is powered by Microsoft Power BI - one of the world’s most comprehensive reporting and visualization engines. You can also use a data feed into your existing data mining engine.
By combining data from different sources and aggregating this into dedicated reports we are able to provide insights that until now, have not been available for owners and operators of shopping centers.
Shopper Insight Reports deliver valuable custom reports about shoppers at your center. Inform your leasing decisions, create targeted marketing campaigns, and gain a holistic vision of your shoppers’ behaviors - enabling you to better serve them.
Placewise is the only industry vendor that offers an end to end service layer - Performance Management.
Performance Management can support you on parts of your business or act as an outsourcing partner for all digital parts of your business.
Placewise clients using Performance Management have superior results compared to our industry benchmarks.
Performance Management can help you with digital strategy, campaign tactics, offer collection from brands and tenants, creation of campaign design and assets, and campaign execution.