Asia Pacific.

Consistent hard work is key in this business.
It’s been clear to us that shopping and shopping centers have undergone a major shift, and smart operators would need more, digital tools, data and insights, not less.
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In Singapore Since 2009.

From our beginnings as a digital agency known as iColumn, we began servicing 35 shopping malls with our proprietary customer relationship management (CRM) system.  It wasn’t long before we became one of Singapore’s leading digital agencies.

Offices in Malaysia, Thailand, and China.

Mobile Pioneers.

Drawing upon our extensive CRM and loyalty program experience, we provide unique marketing programs and insights to some of the most iconic shopping centers across the region. In 2019, iColumn was acquired by Boostcom, the world’s leading proptech provider to shopping malls. Post acquisition iColumn was rebranded Placewise Asia Pacific.

The Future Looks Bright.

Today we deliver highly effective solutions to our shopping center customers on a global level, across Europe, the US and Asia. We partner with our clients, tailoring bespoke solutions that meet the evolving demands of the modern shopper in the Asia Pacific region. We are passionate problem solvers.

Awards &

Data Protection Trustmark Certification

Data Protection Assured Logo
Placewise Asia Pacific Pte Ltd (formerly named iColumn Pte Ltd) was awarded the Data Protection Trustmark (DPTM) certification on 29 April 2019, making us the 9th company to be awarded the certification since January 2019. This highlights Placewise APAC as being the first CRM company to earn this coveted badge of recognition for accountable and responsible data protection practices. Data protection and cybersecurity has always ranked high on our business objectives. With the DPTM certification, it reinforces our commitment of data accountability to our customers.

Agency of the Year Awards

Local Hero winner in the CRM & Loyalty Marketing Agency of the Year category at the thirteen annual edition of the Agency of the Year Awards.The Agency of the Year Awards, organised by Marketing-Interactive, is designed to measure, reward and recognise Singapore’s top-performing marketing and advertising agencies. All entries were evaluated and judged by a panel of experienced marketers and industry experts.

Loyalty & Engagement Awards

Bronze Award Winner Image
BRONZE winner in the Best Loyalty Programme – Launch /Re-Launch category and Best Loyalty Programme – Lifestyle category at the eighth annual edition of the Loyalty & Engagement  Awards.
The win is for the campaign/project Frasers Makan Master.
The Loyalty & EngagementAwards, organised by MARKETING-INTERACTIVE, honours the best loyalty marketing strategies in South Asia, Southeast Asia and ANZ regions. The show is the first of its kind to recognise marketing works as well as celebrate the best loyalty and engagement campaigns designed to attract, retain, and appreciate an organisation’s biggest advocates – their customers.

Support & Contact.

Placewise Asia Pacific
47 Kallang Pudding, #07-15
The Crescent at Kallang Singapore 349318
Singapore 349318

(+65) 6636 1186

A shopping center is
a space to connect
with humanity.