Asia Pacific.

Consistent hard work is key in this business.
It’s been clear to us that shopping and shopping centers have undergone a major shift, and smart operators would need more, digital tools, data and insights, not less.
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In Singapore Since 2009.

From our beginnings as a digital agency known as iColumn, we began servicing 35 shopping malls with our proprietary customer relationship management (CRM) system.  It wasn’t long before we became one of Singapore’s leading digital agencies.

Offices in Malaysia, Thailand, and China.

Mobile Pioneers.

Drawing upon our extensive CRM and loyalty program experience, we provide unique marketing programs and insights to some of the most iconic shopping centers across the region. In 2019, iColumn was acquired by Boostcom, the world’s leading proptech provider to shopping malls. Post acquisition iColumn was rebranded Placewise Asia Pacific.

The Future Looks Bright.

Today we deliver highly effective solutions to our shopping center customers on a global level, across Europe, the US and Asia. We partner with our clients, tailoring bespoke solutions that meet the evolving demands of the modern shopper in the Asia Pacific region. We are passionate problem solvers.

Awards &


Data Protection Trustmark Certification

Placewise Asia Pacific Pte Ltd (formerly named iColumn Pte Ltd) was awarded the Data Protection Trustmark (DPTM) certification on 29 April 2019, making us the 9th company to be awarded the certification since January 2019. This highlights Placewise APAC as being the first CRM company to earn this coveted badge of recognition for accountable and responsible data protection practices. Data protection and cybersecurity has always ranked high on our business objectives. With the DPTM certification, it reinforces our commitment of data accountability to our customers.

Support & Contact.

Placewise Asia Pacific
47 Kallang Pudding, #07-15
The Crescent at Kallang Singapore 349318
Singapore 349318

(+65) 6636 1186

A shopping center is
a space to connect
with humanity.