Most people, apart from aesthetics, think a website is, well, just a website. And in many cases sadly, they wouldn’t be wrong. But Scala Eiendom doesn’t continually best their peers, delivering stronger turnover and market share growth, by thinking like most people. The team at Scala had a very specific vision for their portfolio of 22 center’s new websites which were developed in partnership with Placewise and launched during 2022. Take a look at Scala’s website requirements and keep reading to see their impressive early impact.
According to Kristian Nordtomme, Chief Commercial Officer at Placewise “Scala entrusting us with their new websites is a point of pride for our entire Placewise team. Scala, and clients like them are steps ahead of the pack. They think about where they want their centres to be tomorrow, and five years from now. That vision continues to influence our own product development. But it’s Scala’s consistently solid results that confirm where retail real estate and the modern shopping experience are headed, and help others in the industry embrace what’s next.”
In addition to meeting Scala’s goal for vendor consolidation and full integration of their loyalty programs, mobile apps, and websites, their property, Bøsenteret, Midt-Telemark's largest shopping center, experienced a dramatic increase in coupon usage, and a full 84% of new loyalty members opted in from the centre’s new Placewise website with advanced CMS, unique customer profile capability and enhanced coupon functionality.
Check out a few of Scala’s new websites below and if you want to know more about what makes them so much more than “just a website” - Let’s Talk.