By Jeff Fraser - VP, Sales & Business Development
On the heels of our recently announced merger with Boostcom, we’re hitting the road in a few weeks to spread the word on new products and share the exciting opportunities digital will unlock for shopping centers in 2020 and beyond.
The most game-changing advancement? A solution that consolidates all digital interactions between the shopping center and the consumer into a single platform, providing a holistic 360 degree view of shoppers. The addition of the Data Management Platform, Audience Manager, and Advanced Analytics capabilities into our already powerful shopper management service suite will enable more efficient data management, segmentation, and marketing automation. Fundamentally changing the way consumers interact with shopping centers, and providing management and ownership teams with a means to realize the benefits of digital technology and data without being overwhelmed by them.
But that’s not all…PlaceWise had an exciting year creating “new and cool” ground breaking solutions to meet the unique challenges of our clients; and as is our style, we’ve been busy perfecting those “new and cool” solutions, making them available to everyone.
Coolest new ad unit? The Dynamic Display Ad - which pulls sales and promotional content right from your website into the ad creative.
Coolest new insight? The Attribution Report - which tells you which of your shoppers saw your ad then came to your center afterwards. No more guessing about which 50% of your ad spend is working…..can your media buyer do that?