Reward programs are a way for loyalty club members to collect bonus points which they can use on gifts and offers. These programs have become increasingly popular with Placewise shopping centre clients implementing various strategies to incentivize customer loyalty.
In Volume 2 of the Placewise BI Journal, our Business Intelligence, Data Visualization, and Performance Management experts took a look at three key activities: Store conversions, Digital engagement, Loyalty club mobile app activity, and member demographics to discover how reward programs influence member shopping behaviors.
Check out their interesting findings by accessing the complete report below.