The Norwegian commercial real estate property tech company has joined Total Specific Solutions
Utrecht, the Netherlands/Oslo, Norway, 2 May 2025. Total Specific Solutions (“TSS”) has acquired Placewise, a global leader in proptech/martech, serving over 1,100 shopping centers across three continents. This is the third company to join TSS in Norway and the 18th in the Nordics.
Placewise is active at every level of the placemaking industry - a multi-faceted approach to the planning, designing, and managing public spaces - servicing customers in Europe, North America, and the APAC region. Their Marketplace Performance Cloud (MPC) is powered by their Customer Data Platform, which consolidates consumer data across all digital touchpoints into a unified database. Focusing on Shopper Engagement, MPC centralizes the digital interactions that enhance the shopping experience, as well as generates insights and analytics to serve shoppers and tenants better. Additionally, MPC features Tenant Connect, enabling center management to communicate and collaborate with their tenants digitally. For retailers, Placewise offers a platform that allows them to publish content on any of the Placewise-managed shopping center websites.
Birthe Elkjaer, General Manager at TSS: "I am very excited that Placewise has joined TSS. It is a Norwegian company with a global presence that spans across Europe, North America, and Asia Pacific. It offers a unique solution that captures all aspects, from the needs of the shopping center to those of the retailer. MPC was designed to help shopping centers effectively increase shopper engagement and drive foot traffic. By communicating with tenants and providing them with shopper activation and insights, the service is a full circle, covering all aspects. Placewise is one of the few companies within TSS that focuses on multiple countries on different continents, and it will be interesting to learn more about the commercial real estate market and solutions that span borders.
I look forward to helping CEO Susan Hagerty Bonsak and her team become familiar with TSS, sharing our knowledge and best practices with them, and helping them continue their successful journey and future growth path.”
Susan Hagerty Bonsak, CEO of Placewise: “We are experts in converting physical footfall into long-lasting digital relationships for shopping centers across the world. With our product suite, centers can improve visit frequency, dwell-time, spend, and customer satisfaction with the center. In 2016, we began our expansion outside of Norway, and today Placewise Group is positioned as a global market leader within proptech/martechfor the commercial real estate industry. We were looking for a new owner to continue our success. TSS is a perpetual owner, meaning they buy once and hold forever, giving us a strong foundation to continue our journey. I am confident this will solidify our market leader position in all geographies and be great for existing and new clients. We will be an independent company within TSS Nordics, and TSS will provide us with new insights and inspiration to continue our growth as a software provider in our vertical. This is an exciting new chapter for us. My team and I look forward to working with Birthe and the TSS colleagues in building our future together.”
Placewise
Placewise Group is the global market leader in proptech/martech for the commercial real estate industry. The company provides a comprehensive, in-house developed technology stack that includes data management, advanced marketing and segmentation, automation and machine learning, data analysis and visualization, content management, operational support tools, as well as websites and apps. Placewise Group has 100 skilled employees serving over 1,100 centers across three continents, making a strategic difference for its clients. Placewise Group is headquartered in Oslo, Norway, and has offices in Kraków, Madrid, Singapore, and Denver, US.
More information on the website: www.placewise.com
Total Specific Solutions (TSS)
Total Specific Solutions is an international provider of IT business solutions and consists of independent business units that deliver products and services to their specific vertical market segments. This market expertise is based on decades of experience. TSS is active in healthcare, local and central government, financial and legal services, accountancy, agriculture, automotive, construction, education, geoscience, hospitality, libraries & archives, manufacturing, maritime, mobility, publishing, real estate and retail. TSS is part of Topicus.com Inc., a public company listed on the Canadian TSX Venture Exchange. Topicus.com Inc. is part of the ecosystem of Constellation Software Inc. (CSI), a global provider of vertical business solutions.
More information can be found on the website: www.totalspecificsolutions.com.
More Information:
Placewise
Susan Hagerty Bonsak
CEO
Phone: +47 9015 0503
Email: susan.bonsak@placewise.com
Total Specific Solutions
Birthe Elkjaer
General Manager, Nordic
Phone: +45 2469 0001
Email: b.elkjaer@tss-vms.com
If you are an owner of a Vertical Market Software company and you would like to know more about joining TSS, please contact:
Tobias Beck Risom
M&A Manager
Telephone: +45 6060 8473
Email: t.risom@tss-vms.com