Seppä Center First To Reward Finnish Shoppers For Loyalty

May 25, 2023

Seppä Shopping Center First To Reward Finnish Shoppers For Loyalty With  Seppä Klubi Mobile App

Originally published in Across Magazine


Jyväskylä, FInland - Seppä is the first Finnish shopping center to introduce a loyalty application,
Seppä Klubi, which rewards loyal customers for their purchases and behavior.  The Seppä Klubi will
launch this coming June and can be downloaded for both Android and iPhone.

The Seppä Klubi app will provide shoppers quick and convenient access to the center’s news, events,
promotions and other helpful information in one place. For shoppers that sign up for the first of its kind
program, Seppä Klubi, the app can be used to see their rewards balances, and view personal discounts
and offers which can be tailored to their preferences, behaviors and interests.  Seppä Klubi members
earn points for every purchase, including restaurant and service purchases that can be used to claim
rewards and other benefits.

In addition to getting points from their purchases, Seppä Klubi members may earn points for things like
joining the club, birthdays, redeeming coupons, and even just visiting Seppä shopping centre. In addition
to offers and benefits, customers can receive news content that is more relevant to them, for example
in the form of party fashion or camping equipment tips. In the future, once the app is launched it will
also provide easy access to opening hours of the shopping center, store directory and other important
center information. 

Experiences and benefits in Seppä

The operations team at Seppä receives valuable information from the application, which they will use to
develop the shopping center further and build an even better customer experience. Interaction and
communication with customers is also strengthened. According to the shopping center director Mikko
Seppälä, “Customers have been hoping for a loyalty application for a long time.”  “Remaining as Central
Finland's largest shopping center and market leader requires us to listen to our customer's wishes and
respond to them. The loyal customer application that our customers want makes everyday transactions
easier, adds value to shopping, and builds a more experiential and better shopping center in many
ways” says Seppälä.

The developer of the Seppä Klubi loyalty application platform is Placewise, which offers digital
technology solutions to retail real estate owners and operators around the world.

The free Seppä Klubi application can be downloaded by those over 18 years old. The Seppä Klubi
application will be launched in June of 2023.

Seppä Shopping Center
Seppä Shopping Center is Central Finland's largest and most successful shopping center.  The LEED
certified center is 50,000 m2 and is owned by LähiTapiola, a customer owned Finnish Life Insurance
group of companies, which serves individual, farm, entrepreneur, business and community customers.
LähiTapiola's products and services cover non-life, life and pension insurance as well as investment and
saving services.

Seppa Shopping Center


Placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers,
across 3 continents, through more than 1 billion digital shopper engagements every year. From the
industry's first end to end ecommerce marketplace, to loyalty programs, Placewise offers the only
purpose-built solutions for shopping centers, designed to create long lasting digital relationships with
shoppers, and unlock the power of retail properties to monetize beyond the square meter. Placewise
has offices in Europe, the US, and Asia, and is backed by both venture and PE funds.


Kauppakeskus Seppä
Mikko Seppälä 
Shopping Center Manager
p. +358 44 723 8832

Kristian Nordtomme
Chief Commercial Officer
p. +4795073975