Placewise Doubles Its Position In Finland

Jun 14, 2023

Placewise Doubles Its Position In Finland: Shopping Centre Sello ready to take on “digital of tomorrow”

Originally Published in ACROSS


Trondheim, Norway - One of the biggest shopping centres in Finland, Sello, located in Espoo, Helsinki’s metropolitan area,  has selected Placewise to provide their digital services. The popular 102,000m2, Sello Centre has more than 170 shops and services, including a concert hall, hotel, and a library. This is the second shopping centre in Finland to select Placewise as their proptech partner in less than a month. 

According to Kristian Nordtomme, Chief Commercial Officer at Placewise “Some sources say as many as 90 percent of Finns are members of at least one loyalty program, and eighty percent are in more than one program”. But until recently shopping centres in Finland didn’t offer digital loyalty programs to their shoppers. “There was a time in the retail real estate industry, when loyalty programs were considered the domain of retailers, centres left the customer relationships up to brands.  Retailers are smart, they’ve been investing in loyalty for years.  We’re seeing increased interest from shopping centres all over the world, who now see the valuable asset customer relationships have proven to be for retailers and they want to get started yesterday.”  


"It's fantastic to begin working with Placewise. With its interesting services, Placewise stood out from the market and together we will be able to improve Sello's digital channels even further and provide our customers and tenants with something completely new", Sanna Kouvalainen, Shopping Centre Manager at Sello

The target launch for Sello’s new Shopper loyalty program and mobile app is late August this year. 


Sello Shopping Centre

Sello Shopping Centre is located in the greater metropolitan area of Helsinki, in Leppävaara, Espoo and is one of the biggest shopping centres in Skandinavia. Sello consist of over 160 shops and services. Annual sales in 2022 were 384 M€,with 21 million visitors . Sello is owned by Keva, Elo Mutual Pension Insurance Company and Ilmarinen Mutual Pension Insurance Company and managed by Realidea.


Placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3 continents, through more than 1 billion digital shopper engagements every year. From the industry's first end to end ecommerce marketplace, to loyalty programs, Placewise offers the only purpose-built solutions for shopping centers, designed to create long lasting digital relationships with shoppers, and unlock the power of retail properties to monetize beyond the square meter. Placewise has offices in Europe, the US, and Asia, and is backed by both venture and PE funds.


Sello Shopping Centre

Sanna Kouvalainen

Shopping Centre Manager

p. +358 50 312 0133


Kristian Nordtomme

Chief Commercial Officer

p. +4795073975